OK, I'm not claiming that, but I did come across this a couple of weeks ago, and I've made it a couple of times now. It is a bit amazing. It tastes good, it's easy, and for those of us who like a 'regular' lifestyle, it works. It's also a bit expensive initially, but what ingredients you don't already have are easy to find, and once you have them the loaves are inexpensive. I also made this in a full-size loaf pan at first, but since then found some little mini-pans where 3 work perfectly. That way I can make them, freeze 2, then have a couple weeks worth more as I thaw and slice.
I love dips like baba ganoush and hummus, and I like making them at home, and this is a perfect application for both. It's a decent substitute for bread, if you don't need flexibility like in a sandwich. I'm talking things like toast or pita crisps or even chips.
If you didn't get my hint in the first paragraph, these things have an amazing amount of fiber, just warning you. I have a few friends that I was a bit too subtle in my hints about that, so drink lots of water when you eat this. Pyslium powder is the main ingredient in Metamucil, I'm just saying.
Here's the info and recipe: